Carlos Sá is one of the most relevant athletes in endurance running. He is worldwide recognized by his acomplishments. Just after his brands became curated and stratified by AMMP® - brand and management agency - we started working on his first event as the main figure (promoter and organizer) TPG - Trans Peneda-Gerês - a one of a kind sports event that seek a close relation with nature and landscapes.
TPG is the result of a strategic brand position to find a creative alignment for this, and for many other events to come. This includes a profound analysis on the context of this competition along with the intelligent use of initials.
This is Carlos Sá speaking through an unique sort of vision created by studium.