GRAPHIC DESIGN

ProRegatta

ProRegatta is a tool merges technology and sailing, for tracking, management, safety, communication and sailing events advertising.

The app allows sailors to take full advantage of their boat, creating training sessions with friends ou through sharing performances with other sailors, friends, family and sponsors.

ProRegatta

After analyzing the ProRegatta logo in the digital context, some vulnerabilities were identified, mainly with its use in reduced scales.

An exaggerated relationship between the icon and the word (3:1) made it impossible to reduce the word to the dimensions required for digital, mobile and app contexts. The icon itself contained too many layers of information and elements overlap, so it was simplified, without losing its essence and recognition, and some of the glyphs were also refined for increased legibility at all times. We also developed two key graphic concepts for its communication: the compass and the wind map.

Scroll Up