In 2018, the City of Santo Tirso aims to activate its Nutrition Against Child Obesity Program through a mascot named "Esticadinho" (portuguese for "stretchy"). Its strategy revolves around 03 subjects : oral hygiene, nutrition and physical activity.
Drawn using the long shape of a carrot as its inspiration, the Esticadinho mascot creates empathy through its shape and intensity through its palette. More than a set of illustrations, this mascot was thought as a strategy for activating Santo Tirso's youngest citizens. Immediately, Esticadinho is included in the home-school routes of this city's children through communication media (such as a sticker book), gradually entering the locals' imaginary and incentivizing a healthier lifestyle.