AMMP . Identity
With a perfectly defined brand strategy, AMMP - brand & management agency - proceeds through 2018 with the expansion and applicability of its graphic identity and logo. The goal is clear: setting a base that allows AMMP to manifest itself with equal amounts of strength on both digital media and print.
"Ammplification" is the keyword. Stabilizing a logo of self-explanatory functionality, institutional in nature, and exploring the adjacent graphic identity. AMMP moodboards are created, the key elements from which the graphic identity is given life.
An agency like AMMP can only choose to shed away any predictability: empowering all its media, namely website and portfolio, without any fear to stand as a different, unique and ammplified brand.