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studium offensive#09

studium universal offensive gestures campaign shows you the way we use our vision to create unexpected and innovative results every single time we breathe.

 

this project is a simple yet tenacious critic about the way brands can communicate with their audience. taking for granted the offensive gestures all over the world, what better iconic representation then the use of the hand, the main item in studium identity, to cleverly put attention on the smalls copy in each poster.