a creative studio approach on methodology
an assertive blend
of rigorous vision, passion and oddity
studium® is an award and competition winning creative studio dedicated to the tenacious critic of everything embed in our perceptive reality. Constructing a path of enlightened and meaningful solutions with innovative approaches to every project developed, makes us master providers of successful results to our commissioners.
studium® is a creative studio project dedicated to the passion to construct itself in a remarkable entity.
studium® crafts incommensurable amounts of talent and information, creating innovative solutions for every developed project.
In an egomaniac approach i develop everything you can think of, materialised in a methodical, rigorous and visionary approach, ideologically assembling people and concept in context and project.
A powerful creative team devoted to the creation of critical content on every project, assembling Architecture, Graphic, Web Design and Product Design as a vehicle of objective and determined expression of the team effort and continuous FUN. All ways, everyday.
Provide valuable solutions, specialised and qualified, representing the creative and critical ability that defines the ideological and strategic line of the creative direction. Disseminate the collective work, developed internally and externally, with advanced tools and addressing the needs of research and development of the ideas generator core.
Publicly preserve the intrinsic creative and social value as a structure committed to develop solutions to the problems and challenges received, and as part of a social activism and interventionist in society, which constitute the core business of the company.
Constant criticism of existing solutions in the constant quest of the best decision for each project. Inspired, highly skilled, responsible and prosecutors of the cultural ideological creative direction. Rigorous and disciplined solutions, based on the facts underlying in each project. The proposed solutions are always supported by media and with
a strong creative component, thus assuming the responsibility to expose, by itself, each developed project.
So, how do i deal with multidisciplinary heterogeneous creators in every field of work the studio is in?
Simple, with a tested and proved unified theory of creative creation that provides the bases for every member and project complexity. Here are some definitions that help you see through my eyes…
mental concept or representation of an abstract reality.
experienced reality provided by the existing content (inherent or achieved by research) defining a concrete conceptual and technical reality.
group of techniques used to acquire knowledge (from the act of correction or achievement) by innovation.
systematization of the basic given principles of a concept in a group of decisions, selected as ideals for a formulated problem.
materialization of a new innovative reality by the group of creators and producers in a defined and finite stages of development.
Therefore, the idea can only be materialized in a concept if you follow a method of systematizing contexts in a defined process towards a final decision, that leads to a finite number of results, summed in a project.
In everyday work, and just like in a R&D project, the commissioned work for a client has to follow the same principles, stages and resource allocation needed to develop the process, and systematically create a profusion of micro decisions/solutions that provide a final answer to the problem.
I’m deeply interested in the process of a project as a continuous loop of forward/backward thinking! decisions and solutions for several intermediate problems. The systematization of that process determines the success and strength of the intermediate solution. The one that most of the times is neglected to the end result, and should always be linked to the whole content, and not to the isolated end part – usually the materialization of the idea. These parts of a given process can be identified in two different areas:
human resources needed to develop the specific action identified as a perquisite by the project, as the true value of the development.
the forward loops, as the systematic contexts needed to formulate a decision towards the end of the continuous process, as the network and connections between the people, the problem and the solution.
These are the forward loops.
CRITICAL ANALYSIS . Collection of information from the client, required to the preparation of the proposal, regarding the definition of the objectives and needs of the project, central to the development of the critical analysis. This document serves as a support to the commercial proposition, not only by adding value inherent in the technical and conceptual framework to be developed, but also demonstrating the studio capabilities to our future client.
BASE PROGRAMMING . Document prepared by the designer from the preliminary program, resulting of the particularisation of this initial approach, in order to verify the feasibility of the work and the study of alternative solutions, which, when approved by the developer, serves as a basis for the subsequent phases of the project.
SCHEMATIC DESIGN . Document prepared by the designer, after approval of the previous phase in order to opt for the solution that best fits the program, mainly concerning the general conception of the work.
DESIGN DEVELOPMENT . Document prepared by the designer, corresponding to the development of the Schematic Design approved by the owner of the project, to establish, definitively, the technical bases for the project construction details and documentation phase.
TECHNICAL ASSISTANCE . The author of the project provides to the developer the technical assistance that is needed to complete, adjust or even change his previous definitions.
PUBLICATION . After the project conclusion some critical elements must be gathered and/or compiled to media communication